Alejandra, our Chief Marketing Officer & EVP Sales EMEA/LatAm, is a dynamic leader with a unique blend of Spanish and Colombian nationalities. With over 9 years of experience in marketing and sales in LatAm and Europe, Alejandra is a force to be reckoned with in the business world. Driven by a passion for creativity and innovation, Alejandra believes that marketing is the art of telling compelling stories that resonate with people. As she often says, "In the end, we will all become stories, so make sure you tell the best one."